"Who's on the Line? Indian Call Center Agents Pose as Americans for US-outsourced Firms"
by Poster, Winifred R (2007)
This paper explores the globalization of service work through an analysis of customer service call centers in India for US firms. It reveals a new kind of managerial strategy,“national identity management,” in which employees are asked to subsume different …
KeywordsGlobalisation, Call Centre, Outsourcing, Firms, Information Technology, American Context, India, Customer Service, Ethnicity, Ethnography, Emotion Management, Identity
ThemesCall Centres, Capitalism
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