"How does artificial intelligence work in organisations? Algorithmic management, talent and dividuation processes"
by Martorell, Joan Rovira; Tirado, Francisco; Blasco, José Luís; Gálvez, Ana (2024)
Abstract
AbstractThis article analyses the forms of dividuation workers undergo when they are linked to technologies, such as algorithms or artificial intelligence. It examines functionalities and operations deployed by certain types of Talent Management software and apps—UKG, Tribepad, Afiniti, RetailNext and Textio. Specifically, it analyses how talented workers materialise in relation to the profiles and the statistical models generated by such artificial intelligence machines. It argues that these operate as a nooscope that allows the transindividual plane to be quantified through a process known as dividuation. Finally, by way of conclusion, the notion of the dividual is presented as the logic that characterises the human–machine relationship in the case of artificial intelligence and as the horizon of what Felix Guattari called “machinic capitalism”.
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AI and ManagementLinks to Reference
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